Straight out of the New Coke playbook, Netflix is dropping the Qwikster brand but keeping the increased prices.
Netflix
The Pay TV industry should be applauding. OTT has achieved à la carte nirvana. And the simplicity of a single bill, branded channels with predictable content and so on….is enough to prove the point that OTT brands are making it more and more work to consume media. Oh yeah, and by the way, it doesn’t matter who makes which deal which whatever company there is — outside of the movie industry, nobody knows, and nobody cares about studio brands.