Let’s give up on the idea that technology defines markets. Legacy research industry taxonomies and agendas have created some major blind spots, the biggest of which is that we have difficulty seeing markets independent of their underlying technologies. Example: mobile media.
music
When will American consumers get the memo about mobile music? You know, the one that said for us to start listening to music on our mobile phones. Or are our expectations unreasonable? And are we missing the Big Picture here?