mobile

Tech Meets Media: Get Used to Co-opetition

by Daniel Taylor on 6 January, 2010

I’m far from surprised that Apple is buying Quattro Wireless. But as tech companies get into media, we’re going to need to stop thinking in terms of technology-industry absolutes…and enter the fuzzy grayness of media co-opetition.

Mobile TV – One Size Doesn’t Fit All

by Daniel Taylor on 19 October, 2009

Just because a picture is worth a thousand words, that doesn’t mean that half a picture is worth $500. And so goes the Mobile TV discussion in the vacuum of the U.S. market. “It’s big in Asia!” we hear, but what does that mean?

Why Advertising Metrics Aren’t The Issue

10 September 2009

The mobile advertising community is re-hashing some old arguments about metrics…while the rest of the world moves on.

Or – why we should stop talking about metrics and start talking about capacity.

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Wrong Predictions: Mobility and Media

27 August 2009

Let’s give up on the idea that technology defines markets. Legacy research industry taxonomies and agendas have created some major blind spots, the biggest of which is that we have difficulty seeing markets independent of their underlying technologies. Example: mobile media.

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What Next For Nokia?

25 August 2009

How long will it be before American consumers take notice of Nokia? And for those who Nokia can win over, what’s next? Will the next generation of Nokia fans know the company for cell phones? or something else?

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Meaningful Questions About Mobile Media

23 August 2009

When will American consumers get the memo about mobile music? You know, the one that said for us to start listening to music on our mobile phones. Or are our expectations unreasonable? And are we missing the Big Picture here?

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