Back in the day when the Internet was changing everything, it was easy to make broad-strokes generalizations about things such as “Internet media,” “social media,” “mobile media” and other pop-tech-culture concepts. These days, such sweeping statements are increasingly confusing. And the Internet is maturing to the point where it’s just another platform and not a medium in its own right.
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These days, it’s hard to talk about digital media without getting into a conversation about advertising. This is a good thing, because advertising pays for much of the media we consume on traditional, mobile and Internet platforms.