The Pay TV industry should be applauding. OTT has achieved à la carte nirvana. And the simplicity of a single bill, branded channels with predictable content and so on….is enough to prove the point that OTT brands are making it more and more work to consume media. Oh yeah, and by the way, it doesn’t matter who makes which deal which whatever company there is — outside of the movie industry, nobody knows, and nobody cares about studio brands.
hulu
Last week, I mentioned that I am opting out of both Hulu Plus and Pandora’s recurring services. paidContent has an excellent run-down of Pandora’s numbers that got me thinking. In digital media, every growth projection is positive, and there’s little talk about the downside, which is the fragmentation that will ultimately lead to re-aggregation of digital media services.