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Why Advertising Metrics Aren’t The Issue

by Daniel Taylor on 10 September, 2009

The mobile advertising community is re-hashing some old arguments about metrics…while the rest of the world moves on.

Or – why we should stop talking about metrics and start talking about capacity.

Should The Little Guys Respond to the OPA?

by Daniel Taylor on 20 August, 2009

The OPA is advocating that large advertisers should spend their money with large publishers and not waste their money on smaller publishers. So what should the smaller publishers and advertising networks do about this?