Repeat after me: Platforms and Geographies. Platforms and Geographies. Just because you have a license for cable…doesn’t mean that you have it for multiscreen. Here’s one of the key holdups for OTT, multiscreen and Internet video — the cost of content licensing for different platforms in different places.
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Lots of people are talking about OTT, but few of them live with it on a daily basis. If they did, there’d be a lot less hype.