advertising

Debunking Time Spent

by Daniel Taylor on 27 October, 2010

In the technology industry, “time spent” has become part of a popular mantra. As in “time spent online” has surpassed “time spent watching television.” It’s a logical comparison that is misleading and confused, because it implies that advertisers pay according to the time that users spend with specific media.

Tech Meets Media: Get Used to Co-opetition

by Daniel Taylor on 6 January, 2010

I’m far from surprised that Apple is buying Quattro Wireless. But as tech companies get into media, we’re going to need to stop thinking in terms of technology-industry absolutes…and enter the fuzzy grayness of media co-opetition.

New Technology, Same Old Design

12 October 2009

The media industry busily applying old designs to new technologies. Kind of like when people started building bridges out of steel, but using designs optimized for wood. But just because a company made money selling print advertising in newspapers, that doesn’t mean that their next business will be Internet display advertising.

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Putting Pectin First

5 October 2009

Analyzing the future of the media industry in terms of advertising is kinda like talking about jelly market by writing a report about pectin.

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Why Advertising Metrics Aren’t The Issue

10 September 2009

The mobile advertising community is re-hashing some old arguments about metrics…while the rest of the world moves on.

Or – why we should stop talking about metrics and start talking about capacity.

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Wrong Predictions: Mobility and Media

27 August 2009

Let’s give up on the idea that technology defines markets. Legacy research industry taxonomies and agendas have created some major blind spots, the biggest of which is that we have difficulty seeing markets independent of their underlying technologies. Example: mobile media.

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MSFT: Infrastructure vs. Advertising

20 August 2009

Microsoft made big noises about advertising revenues, but the company continues to retrench in the infrastructure business it knows so well. Can infrastructure pay off as well as Internet search? In this post, we explain why it can’t.

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Should The Little Guys Respond to the OPA?

20 August 2009

The OPA is advocating that large advertisers should spend their money with large publishers and not waste their money on smaller publishers. So what should the smaller publishers and advertising networks do about this?

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