Microsoft made big noises about advertising revenues, but the company continues to retrench in the infrastructure business it knows so well. Can infrastructure pay off as well as Internet search? In this post, we explain why it can’t.
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MSFT: Infrastructure vs. Advertising
by Daniel Taylor on 20 August, 2009
Should The Little Guys Respond to the OPA?
by Daniel Taylor on 20 August, 2009
The OPA is advocating that large advertisers should spend their money with large publishers and not waste their money on smaller publishers. So what should the smaller publishers and advertising networks do about this?