Research

BIG Picture is an industry advisory firm that develops market research and competitive intelligence about digital media. Our primary focus is the communications service provider industry — an integral (and often overlooked) component of the media delivery value chain.

As professionals with extensive experience in the service provider and information and communications technology (ICT) industries, we have found that media research is equally important in evaluating consumer market and media-related businesses.

ICT Research Complements Media Measurement

These days, we find that every time we say that we’re in the research industry, we get into a discussion about market research, media measurement and ICT industry analysis. This is a direct result of the collision courses guiding the media, communications and technology industries. Furthermore, as data sets become integral to syndicated research services from all sorts of companies, it becomes increasingly difficult to make sense of who does what.

BIG Pic Research Map

The Research Industry: ICT Research & Media Measurement

Simply put, the media measurement industry is very good at explaining what’s going on today. And the ICT research industry — the industry analysts — have an edge in talking about the things that will happen tomorrow.

At BIG Picture, we’re industry analysts, and our role is often interpreting third-party market research (data from the likes of Nielsen, TNS, comScore and others) for service providers and technology vendors that wish to build models for future markets. But the vast majority of our work is building business intelligence that simply doesn’t exist anywhere else — bespoke, client-specific tools that address future scenarios for broadcast, Pay TV, over-the-top and multi-screen video services.

Research Agenda (2011-2012)

Our current research agenda is assembled in a series of reports and presentations for our clients on the following major topics:

  • Over-the-Top (OTT) Video: future services and implications for broadcasters and service providers;
  • Video Platforms: traditional and next-generation delivery, authentication and rights protection;
  • Multiscreen Behaviors: future services and the impact on Pay TV, mobile and broadband services;
  • Connected Home: the evolving CE environment and the prospect of shifting capex from service providers to consumers.