Anette Schaefer

Anette Schaefer is managing director at BIG Picture, a position where she leverages more than two decades of global experience including detailed working knowledge of product and strategy development in the media, advertising, consumer electronics and telecommunications industries.

Before joining BIG Picture, Anette worked as an interim manager and consultant at a European digital media technology, strategy and management consultancy. She has led projects in several areas, including: business case development, new service creation, benchmarking, commercial due diligence and consumer marketing strategies.

Anette spent four years as director of broadband & media in Yankee Group’s London offices, where she was responsible for EMEA consumer research, client inquiries and consulting. Prior to Yankee Group, Anette was a management consultant in the cable, TV, media and investment industries, working with leading companies in North America and Europe, including Bertelsmann, Disney, NBC Universal and Time Warner. In this role, Anette was involved from concept to implementation in numerous cable television and media M&A projects. She began her career in advertising at McCann Erickson, and has an M.A. in design and communication from the University of Bielefeld.