About

We created Big Picture, because people kept asking us to provide perspective on a variety of topics at the juncture between media, communications and technology markets. “Just give us the big picture,” they’d say.

And Big Picture is our response to the growing volumes of specialized knowledge that exist today. Between Internet search, websites, blogs, social media, and data mining; many of our clients have immediate access to detailed volumes of information. And yet, they still need the perspective and insight that only an industry analyst can provide.

Our guidance prioritizes knowledge and puts it into context — be it business intelligence, competitive analysis or consumer insights. Our clients are surrounded by answers, and they look to Big Picture for the questions to ask.

We are industry analysts. Our expertise is broad — media, telecommunications, networking, software, mobility, and services. We’ve been marketers and product developers, and we understand what’s necessary to develop an opportunity, build a product and bring it to market. With this in mind, our research addresses the interplay between:

Disruptive technologies,
Market structure,
Customer requirements,
Opportunity magnitude, and
Business models.

Big Picture analysts keep their focus and provide clarity when others are distracted by industry buzz. Our services are available on a custom basis. For more information, contact us.

Daniel Taylor, Lead Analyst

daniel Daniel Taylor is the lead analyst at Big Picture where he researches the juncture between media, communications and technology. Equally versed in mobility, digital media, networking, market research and modeling, Daniel brings more than 15 years of experience to his work at the highest levels within leading companies in their industries — be it competitive analysis, consumer choice modeling, or marketing program development.

Daniel was previously senior analyst for digital media at Yankee Group, director of telecommunications at Aberdeen Group and principal analyst for managed services at Giotto Perspectives. He has held marketing and product management positions at the Mobile Enterprise Alliance, Media 100 and other digital video companies. Daniel holds a BS in Engineering Mechanics from the Johns Hopkins University and has completed doctoral work in Systems Engineering at the University of Pennsylvania.