Digital Media Advisory
These days, no matter where you turn, digital media is everywhere. More importantly, everyone is talking about growing Pay TV video on demand (VoD) traffic as it develops against the backdrop of over-the-top video services such as Netflix, Hulu, YouView, and others. Meanwhile, the meteoric growth of smartphones, such as the Apple iPhone and a range of Google Android devices, and tablets based upon smartphone operating systems, has shifted the industry dialogue to mobile devices and multi-screen environments.
But that’s not the language normal people use. It’s usually something much simpler — that they’re thinking about getting rid of cable; that they just downloaded the Hulu app onto their iPad2; or that they just discovered that they no longer need to remember to DVR a show, because it’s available on VoD.
Each of these statements creates tremendous uncertainty for the entire value chain of companies tasked with delivering video media to our homes. At the center of this value chain are communications service providers — wireless carriers, cable operators, internet service providers, and traditional fixed-line carriers.
Communications service providers are faced with numerous challenges in adapting long-term, multi-year business strategies to the day-to-day developments in digital media technology. For example, comScore recently reported that Netflix streaming video traffic now accounts for 30% of U.S. Internet traffic volume — what does this mean for Internet Service Providers that are now carrying this increased volume of data traffic? And what does it mean for cable MSOs that are operating competing video delivery services?
Bridging these gaps and interpreting trends is the nature of our business.